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January 13, 2021

Letter from Håkan Samuelsson to all employees

Happy New Year and welcome back. I hope you have had a good break and that your batteries are recharged for the year ahead. I think we can all agree that 2020 was a strange and challenging year and while the pandemic may not have left us just yet, the new year is an opportunity for us to look ahead with renewed energy.


The impact of the pandemic was felt throughout the business last year, but we pulled together and achieved a lot. In fact, sales in the second half of 2020 were the strongest in our history as we recorded full year growth in China and the US. And, our continued focus on electrification made us the leading brand for chargeable cars in Europe with 29% of European sales being plug-in hybrids. I want to thank you all for the part you played in achieving this great result.


For the foreseeable future, challenges brought on by the pandemic remain. It is important however that we continue to come together, in whatever form that may now take. Our offices will continue to be more empty than usual as many of us work remotely in line with local recommendations, but we will continue to work hard to keep our workplaces safe for those who are here.


We encourage flexibility to allow teams to collaborate in the safest way possible. Those who can work remotely could do so, and this may vary on different days or times, depending on the task. The health of our colleagues remains our primary concern and focus.


Collaboration is core to our company culture and whether that happens online or in person, we must continue to work together despite the pandemic. Starting the year with a strong focus on all our deliveries, including those that were delayed from last year will be vital to our continued success. This year will be a crucial one for our company, as we roll out new products, launch a new commercial strategy and continue our transformation towards becoming a premium electric car company.


Taking swift and decisive action, having a focus on quality and striving for efficiency are core values in our daily work, regardless of where we are when we do our jobs. These are indeed extraordinary times, but that makes it even more important to stay coordinated with your colleagues and keep communication lines open.


With that said, I just want to add that I am very excited about the year ahead. This will be a very important year for our future and together we can make it a success.