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March 02, 2021

Getting a new Volvo was never this easy

We’re telling the world about our new commercial transformation today. Peace of mind now comes as standard when buying an electric Volvo online.

Today’s a big day, and not just because we’re announcing our ambition to be a fully electric car maker by 2030. We also have a new car to show off later today, and we’re telling the world about our ongoing commercial transformation.


Some parts of our plan may ring a bell, because we started talking to you about our commercial transformation last year. We’re moving online with full force, together with our retailers, and we’re going all-in on fully electric cars, which will be available online only.


So we’re changing how, what and where we’re meeting our customers and offer our products, with more focus on convenience. Why? Because while developing and building fully electric cars is complex, getting and driving one shouldn’t be.


“Our future is defined by three pillars: electric, online and growth,” says Lex Kerssemakers, our head of global commercial operations. “We want to offer customers peace of mind and a care-free way of having a Volvo, by taking away complexity.”


Customers will be welcomed by a radically simplified offer when they order online. We’ve made it easier than ever to get a new Volvo, by reducing the number of steps involved and showing customers more pre-configured cars and transparent pricing.


So signing up for a new electric Volvo can now be a matter of minutes, plus the pre-configured cars will be available for quick delivery.


Every new electric Volvo also comes with an attractive care package: it includes service, warranty, roadside assistance and (where available) insurance and home charging options. Convenient indeed!


While we focus on online, our retail partners are still a crucial ingredient to the overall customer experience. They remain a critical part of our success and will continue to meet our customers, for example when you pick up a new car or have it serviced.


Additionally, large parts of our sales will continue to happen in retailer showrooms, even if the order starts via


“Online and off-line need to be fully and seamlessly integrated,” adds Lex Kerssemakers. “Wherever customers are in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch.”