February 10, 2021
Flexing our creative muscles at the top of a unique ranking
We won two categories in AdForum’s recently released Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns, grouped by individual business sector.
AdForum's report is the only ranking of its kind. It enables brands to benchmark their creative impact against rivals in the same field – and Volvo is the outstanding automotive brand.
Our 'E.V.A. Initiative' was a winner, plus another three of our campaigns made the top-ten chart. We were also the most awarded brand and one of our suppliers, Forsman & Bodenfors, claimed the top position among the agencies.
"All of these campaigns are built on our commitment to staying true to our purpose and core values. Yet another reason to be proud of our team and the strength of the Volvo brand," says Lex Kerssemakers, our head of Commercial Operations.