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March 05, 2018

Volvo XC40 Wins European Car of the Year award

Volvo Car Group President CEO Håkan Samuelsson at the European Car of the year
Our XC40 compact SUV has today won Volvo’s first ever European Car of the Year award. The car was crowned at the 2018 Geneva Motor Show and adds to a historic run of accolades for our new cars.
Today the Volvo XC40 took first place at the 2018 European Car of the Year awards – the first overall title for Volvo at the prestigious awards. This award means that all three of our latest SUV models have all won Car of the Year awards in either Europe or North America, as both the XC90 and XC60 have been awarded the North American Truck/Utility of the Year title in the past two years.
 
“Winning this award with our new XC40 is perfect timing,” said Håkan Samuelsson, president and CEO of Volvo Cars. “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”
  
The 2018 European Car of the Year award follows other recent recognition for the XC40, including the Car of the Year award by leading UK automotive publication What Car?
 
The XC40 sets a new standard in its segment in terms of design, connectivity and safety technology. Early orders in excess of 20,000 cars across Europe and the US indicate that this is an appealing combination for customers. The XC40 roll-out will soon extend to China – the world’s biggest car market – where we expect similar strong interest.
 
The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 Series, including fully electrified vehicles. Co-developed together with Geely, CMA provides the company with the necessary economies of scale for this segment.
 
The XC40 is also the first Volvo to come with a car-sharing feature, enabled via Volvo’s digital key technology and its connected services platform Volvo On Call. XC40 owners can simply share their car with family and friends without having to hand over a physical key.
 
In another first, the XC40 launched Volvo Cars’ new subscription service, Care by Volvo, which offers car access via a monthly flat-fee subscription rather than ownership. Care by Volvo makes having a car as transparent, easy and hassle free as having a phone.
 
In 2017, the company announced its commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridised as well as a pure electric powertrain option for the XC40 will be added later.
 
“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification,” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the COTY jury here today, we are on the right track.”