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April 23, 2018

Volvo S90 Ambience Concept Car Revealed

This week at the Beijing Auto Show Volvo launched our Ambience Concept car – a luxurious in-car experience that uses a visual display synchronised with audio and scent to influence your mood and improve your wellness. The S90 Ambience Concept, which debuted at the 2018 Beijing Auto Show in China, is based on our top-of-the-line Volvo S90 Excellence three-seater executive sedan and focuses on chauffeured passengers in the rear seat.
The passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent.

“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, head of design at Volvo Cars. “The design explores how people feel inside the car and enables them to influence their own mood and well-being.”

The visual element transforms the car ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting, while the Freedom theme gives a boost of fresh and uplifting energy.

The synchronised audio plays through the car’s Bowers and Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience. Each theme is matched with one of four bespoke scents, created by Byredo, which deploy simultaneously from a portal in the centre console.

While the S90 Ambience is launching as a concept, we’re aiming to make it available in S90 Excellence production cars, to enhance our Excellence offer, especially in China. 

“The Ambience Concept was created primarily for the China market and provides a contrast to China’s sometimes hectic city environments,” said Martin Andersson, senior commercial product manager at Volvo Cars’ Special Vehicles department, which is responsible for the Excellence range. “The S90 Ambience Concept will reinforce our premium brand values in this important region.”